Ed Keller is the co-author of a new book called “The Face-to-Face Book.” Keller says real relationships rule in a digital marketplace. While everyone is busy trying to figure out how to increase followers on Twitter and hit their 5,000 like limit on Facebook, Keller says 90 percent of consumer conversations still take place face-to-face. We asked him how radio managers can improve positive word-of-mouth with local advertisers, how to strengthen your social and digital strategies, and to identify specific “talkworthy” brands and how they go there. It’s an outside-the-building perspective we all need every now and then.
Listen to our interview with Ed Keller HERE
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